In 2022, Tiger Buck Beef Jerky was crowned Champion Beef Jerky at the Australian Charcuterie Excellence Awards (it’s essentially the Oscars for meat products…a pretty big deal). Known not only for it’s delicious taste, but also its innovative packaging and eye-catching design, Tiger Buck required new packaging formats for its entry into national supermarket chains.
The iconic Tiger Buck packaging was redesigned to fit a shelf-ready pouch and box. We also introduced two new Tiger Buck jerky flavours to complement the ‘Original Blend’. With a strong brand identity and simple colour palettes, Tiger Buck clearly communicates brand, category and flavour variants.
Along with it’s back-to-back Gold Medals and Champion Beef Jerky accolades at the Australian Charcuterie Awards, Tiger Buck has also won a Dieline Packaging Award, and a Pentaward Design Award!
