Since 2014, the Sample Brew brand has exemplified quality, taste and design. Originally launched in bottles, the brand slowly evolved its offering into cans, heroing the ‘Sample Pale Ale’ and ‘Sample ¾ IPA’.
The 2021 packaging redesign remained in tune with Sample Brew’s original clean, uncluttered look, with bold, high-contrast typefaces and logos. The new design also presents a functional advantage- the can has ‘two fronts’ (one horizontal logo, one vertical logo)- meaning it’ll be less likely to be facing the wrong way on the shelf or in the fridge…
Check out Sample Brew featured in Packaging of the World here.
