Redback was the beer that started the craft beer revolution in Australia. Now a Carlton & United Breweries brand, part of the Asahi Beverages family, our task was to take Redback Beer back to its roots. We colour-matched Pantones to museum packaging samples, used original typefaces, and even adopted a retro tone-of-voice to authentically bring the brand back from 1987. The finished product connected with nostalgic drinkers and attracted a new legion of fans, evident by the significant uplift in sales post the rebrand…
The new look Redback recently won a design medal at the 2024 Australian International Beer Awards (AIBA).
