O’Brien Beer is Australia’s most awarded gluten free beer. With a tasty range of naturally gluten free beers, O’Brien has a legion of loyal fans across Australia. We were engaged by the brewery to freshen up the look and feel of the brand, to appeal to new consumers, and to simplify key messaging.
The O’Brien rebrand was all about being clear and fresh. We adopted a simple colour palette to communicate clear SKU differentiation and introduced visual assets that could be applied across absolutely anything. Visit the O’Brien site here.