The Lick Pier brand was released by East 9th Brewing in early 2011. It was one of the first alcoholic ginger beers to capture attention across Australia. With an intricate backstory centred around Venice Beach, CA, the brand’s personality shone brightly all Summer long with the ‘Greetings from Lick Pier’ campaign. An extensive POS suite was created for application across on-premise and off-premise, along with a full digital roll-out, social media amplification, and other digital ATL.
